So he began to frantically search for talent, and soon phase out Roger

      So he began to frantically search for talent, and soon phase out Roger? Ralph Lauren - now the company president and COO, Ralph's right hand man. Farah was soon to find out root of the problem: "Ralph? Lauren has a lot of good products, but the lack of appropriate development strategies, particularly in the expanding global market, the lack of experience and infrastructure." He set the strategic restructuring of the company , full recovery of many trademark license, while strengthening product distribution and supply chain.

　　In 2005, Ralph? Lauren get the U.S. Open sponsor qualifications. In a game, the company boldly polo T-shirt logo to enlarge, making it more visible in the television camera.At that time the company a lot of people scoff at the idea that it will be a disaster. I did not expect this T shirt is very popular, but also led to other T-shirt sales. Since 2002, the company has shown signs of improvement in income. After 5 years, annual net income gradually increase from $ 172,000,000 to $ 400,000,000, the proportion of trademark licenses to benefit from 46% to 17%, and a corresponding substantial increase in retail revenues. Ralph Lauren finally uses of adversity.

　　Last February, Ralph? Lauren & P 500 stocks selected, marking the company finally out of the 10-year low.