Tin Shing 5 million purchase broadcast rights for English Premier League after Labour refused to confirm the cooperation with CCTV

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 Yesterday (April 28), market From the Tin Shing spend $ 50,000,000 will eventually win the next three years, the news broadcast rights. The current bid for broadcasting rights for the issue, yesterday's "Daily News" reporter called WinTV Deputy Yuling Xiao, Yuling Xiao said, "There has not been finalized, so it can not be said, 'May Day' and then give me a phone. "
March, the media revealed that WinTV 5000 million (about 3.4 billion yuan) successfully obtained the price of the mainland of China in 2010 -2013 in the Premier League broadcast rights. In fact, according to Sheng, a day before the media insiders, in the new round of bidding for broadcast rights before the WinTV Song CEO has started to overseas financing political action, the 2010 broadcast rights to 2013 is determined to win.
A sports broadcast industry insiders said frankly, "WinTV first three years has invested a lot of cash, if this does not win, then the investment is likely in vain in front. WinTV advantage is that they have three years paid broadcasting experience. "
Tin Shing will not cooperate with CCTV
The WinTV won broadcast rights for a new round of things, Jiang Heping, told the "Daily Economic News" interview, said: "This matter has been heard. WinTV to get the broadcast rights, may also be a profit model inside. Premiership such decisions, but also have their own ideas. Premier League would like to see more cash, and broadcast on the English Premier League results and impact of the spread is not too much to consider. "
Prior to the acquisition of English Premier League club Birmingham City boss Yeung Hong Kong, mediation and hope cooperation of CCTV and WinTV Jiang Heping, things were denied, and said that WinTV does not talk about cooperation and CCTV related matters.
In fact, the WinTV is not related to operational success. In 2007 -2010 won the right to broadcast Premier League WinTV launched the "European football," the pay channel, will be included in the Premier League when the season all the events which charges 188 yuan per month in each of 1880 yuan. For this price, then enjoyed 12 years of watching Premier League games free of charge fans do not buy it.
This next season, "European Football" channel down to an annual fee of 588 yuan. Meanwhile, the WinTV cooperation with TV manufacturers, set-top boxes and some by bundling the way live events like open market, but the audience growth is still very slow. Broadcast in the third season before the WinTV sold the copyright of the English Premier League sports channel of the local stations and Web sites, hopes to rope in a disguised form of free users.
It is understood that if the broadcast rights for the win, the Premier League in order to promote the brand, specifically in the contract will add a "round the Premier League, Tin Shing must come up with 1 or 2 games for free play." For this industry said that 1 to 2 certainly not a classic match race, to watch the teams may still need to take performance pay model.
Ralph Lauren editor by hjs.